An unintended PhD
After her studies, De Leeuw went to Berkeley inCalifornia. “The programme in Maastricht was seen as an ‘experimentalprogramme’, whereas this field has existed for more than a century in manyother countries. I was curious to see how the field really works.” Undertakinga PhD was not on her list, but it turned out to be a practical solution. “If Iwrote a thesis after that year, I could receive funding for my studies inAmerica.”
For her thesis, De Leeuw was inspired by a new idea about health promotion. “In the 1980s, the WHO argued that health benefits from systemic changes rather than behavioural advice. Healthy choices should be easier than unhealthy ones.” De Leeuw examined whether healthy government policy in the Netherlands was feasible. But just before she put the final letter on paper, the cabinet fell. “The political focus suddenly shifted from improving health to saving healthcare costs.” By adding an extra chapter to her thesis, she fortunately still managed to obtain her PhD on the topic.
De Leeuw during her graduation 1986.




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